NAtalie Sportelli

Building An Audience and Brand Online

 
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Episode Notes (by minute):

-1:30 - Why school and corporate America forced us to fit into a system, as opposed to speaking and writing authentically

-2:30 - How Natalie got an early start of publishing articles beginning in the seventh grade

-4:00 - Why Natalie recommends have a drafts folder and real-time writing for sharing ideas on Twitter

-5:00 - What Natalie learned and was surprised by when she announced her new newsletter, Found Objects

-7:00 - Why building an audience is foundational to what you could do later in your career

-8:00 - Why publishing content online is like jumping into a pool

-11:30 - How Natalie has been proactive in taking on new opportunities and projects at both Forbes and her current role at Lerer Hippeau

-13:00 - How cold outreach was helpful in Natalie getting her current role

-16:00 - How side projects help you develop a brand and proof of work outside of an existing role

-21:00 - How Twitter is like a “live journal” for Natalie and why she thinks it is OK to share a joke on Twitter

-22:00 - The importance of niche communities that will support and amplify your work

-25:30 - Why editing, getting feedback, and rewriting are key pieces in creating content and publishing work

-26:30 - “But if something isn't a little scary, then it's probably not entirely worth pursuing. Sometimes the most rewarding things have the most risk and are the scariest to actually get out there.”

(Note: these are quick notes and takeaways by David Nebinski. Please see the episode for more accurate information)